Our Core Strengths.


The power to change the world

To make a positive impact on consumers, you have to excel in six core strengths: Consumer Understanding, Innovation, Branding, Scale and Productivity. As a company with purpose, Cardinal Group Marketing is built to lead in these areas.

Consumer Understanding

Working for GoCGM means pushing the boundaries of market research to better understand the communities and consumers we serve. We conduct thousands of research studies each year to stay ahead of what consumers need today and want tomorrow. The insights we gain not only identify new innovations, but also help us better communicate with our consumers.


Today, we’re recognized as one of the industry’s most prolific global innovators. But we rarely work alone. More than half of our product innovations have at least one major component from an external partner. Such contributions have helped us earn consistent recognition from the IRI New Product Pacesetters Report, an annual list of the biggest innovations in our industry.


GoCGM is a company of leading brands. They play to GoCGM’s strengths of consumer understanding, branding, innovation, productivity, go-to-market capability and scale.


As one of the North Carolinas largest branding companies, GoCGM has scale advantages across our brands, businesses, operations and people. This allows us to share knowledge, transfer technologies, optimize our spending and flow resources to better serve consumers and continually improve our efficiency and productivity.


We are turning productivity into a core strength at GoCGM. We’re making it systemic to improve sales profit and cash performance, and to enable ongoing investment in business growth, new channels and market, and in brand and product innovation.